This site is still a work in progress. Fill out this form if you would like to be notified when the resources are up to date.
Marketing
There are many ways to market farm products, and choosing the right ones is crucial for a farm's success and sustainability. This topic introduces market types relevant to beginning farmers, helping them identify options that align with their capacity and interests while outlining the requirements for entering those marketplaces.
Curriculum
What Am I Marketing and What Are My SKILLS?
The objective of this topic is to present market types relevant to beginning farmers to help them choose best options, find those best matched with their capacity and interests, and explain the requirements to enter those marketplaces.
Participant Handouts:
Coming soon
Activity 1: Consider Face to Face Customer Time
​
Activity 2: Assess Your Customer Base Demographics and Geography
​
Activity 3: Assess Your Products
What Are My Marketing Options?
The objective of this topic is to present market types relevant to beginning farmers, find those best matched with their capacity and interests, and establish the requirements to enter those marketplaces.
Participant Handouts:
Coming soon
Activity 1: Consider Farmers Markets
​
Activity 2: Consider Online Sales
​
Activity 3: Consider Wholesale Sales
​
Activity 4: Consider Operating a CSA
​
Activity 5: Consider a U-Pick Operation
​
Activity 6: Rank Your Top 3 Marketing Outlet Choices
​
​