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Marketing

There are many ways to market farm products, and choosing the right ones is crucial for a farm's success and sustainability. This topic introduces market types relevant to beginning farmers, helping them identify options that align with their capacity and interests while outlining the requirements for entering those marketplaces.

Curriculum

Marketing Modules

What Am I Marketing & What Are My Skills?

The objective of this topic is to present market types relevant to beginning farmers to help them choose best options, find those best matched with their capacity and interests, and explain the requirements to enter those marketplaces.

Facilitator Guide:

Participant Handouts:

What Are My Marketing Options?

The objective of this topic is to present market types relevant to beginning farmers, find those best matched with their capacity and interests, and establish the requirements to enter those marketplaces. 

Facilitator Guide:

Participant Handouts:

Beginning Farmers Curricula  © 2025 by Michigan Beginner Farmer Curriculum Team is licensed under CC BY-NC 4.0. To view a copy of this license, visit https://creativecommons.org/licenses/by-nc/4.0/

Additional Resources
Beginning Farmers logo of a plant inside a water drop

This work is supported by the Beginning Farmer and Rancher Development Program grant no. 2021-70033-35833 from the USDA National Institute of Food and Agriculture. Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture.

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​Beginning Farmers Curricula © 2025 by Michigan Beginner Farmer Curriculum Team is licensed under Creative Commons Attribution-NonCommercial 4.0 International. To view a copy of this license, visit https://creativecommons.org/licenses/by-nc/4.0/

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